AI Writing

Prowly

Prowly helps businesses manage their public relations easily.

Visit Website
Prowly screenshot

Overview

Prowly is a PR software platform designed for businesses that want to streamline their public relations efforts. With its user-friendly features, Prowly allows companies to manage their media contacts, create and distribute press releases, and track media coverage efficiently. This platform is especially beneficial for small to medium-sized businesses that may not have a dedicated PR team.

Pros

  • User-Friendly
  • Comprehensive Tools
  • Excellent Support
  • Affordable Pricing
  • Regular Updates

Cons

  • Limited Customization
  • Learning Curve
  • Fewer Integrations
  • Basic Reporting
  • Geographical Limitations

Key features

Media Database

A comprehensive media database helps you find the right journalists and bloggers for your industry.

Press Release Distribution

Easily create and distribute press releases with a few clicks to reach your audience effectively.

Campaign Tracking

Monitor the success of your PR campaigns with detailed analytics and reports.

Customizable Profiles

Build and maintain custom profiles for your press releases to match your brand’s style.

Email Pitching

Send personalized pitches directly from the platform to your selected media contacts.

Newsroom Creation

Create a professional newsroom to showcase your latest news and updates.

Collaboration Tools

Work with your team seamlessly using built-in collaboration features.

Social Media Monitoring

Keep track of social media mentions and engage with your audience effectively.

Pricing

PlanPriceDescription
Basic AnnualStarting at $258.00 (2 Users Per Year)For individuals looking to strengthen PR efforts by finding contacts, sending pitches, and monitoring the media.
Basic MonthlyStarting at $369.00 (2 Users Per Month)For individuals looking to strengthen PR efforts by finding contacts, sending pitches, and monitoring the media.
Pro AnnualStarting at $416.00 (10 Users Per Month)For agencies and in-house teams with multiple projects, seeking complete workflow access and more resources.
Pro MonthlyStarting at $589.00 (6 Users Per Month)For agencies and in-house teams with multiple projects, seeking complete workflow access and more resources.

Feature Ratings

Based on real user reviews, here's how users rate different features of this product.

Database

Media Database89%

As reported in 54 Prowly reviews. Provides tools to help identify and house media oppurtunties and potential influencers.

Based on 54 reviews
Contact/Campaign Management84%

Allows users to manage campaigns, as well and media opportunities and influencer information. This feature was mentioned in 54 Prowly reviews.

Based on 54 reviews
Newsroom85%

Provides a centralized hub for all media opportunities and current news regarding relevant influencers. This feature was mentioned in 50 Prowly reviews.

Based on 50 reviews

Outreach

Media Distribution88%

As reported in 53 Prowly reviews. Gives visability into multiple media channels, allowing for optimal media exposure.

Based on 53 reviews
PR Planner90%

Based on 10 Prowly reviews. Helps the public relations process with planning tools to capatilize on media opportunities.

Based on 10 reviews
Social Media Services87%

Provides tools that help engage influencers and increase media contacts. 45 reviewers of Prowly have provided feedback on this feature.

Based on 45 reviews

Reporting

Monitoring

Provides analysis on media and influencer contacts, as well as the effectiveness of each action.

Response Desk85%

Helps respond to media inquires through automation features. 47 reviewers of Prowly have provided feedback on this feature.

Based on 47 reviews
Impact Measurement83%

As reported in 49 Prowly reviews. Measures the full impact of campaigns, as well as each individual influencer and media opportunity.

Based on 49 reviews
Keyword Targeting

Enables users to search media channels for specific keywords, brand mentions, or topics

Custom Feeds and Alerts

Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions

Custom Reports

Allows users to build custom reports that can be shared with clients and stakeholders

Dashboards

Provides dashboards for quick visualizations of relevant media coverage and analytics

User Rights/Roles

Version Control84%

Helps establish a permissions workflow, allowing and restricting access to different company materials. 40 reviewers of Prowly have provided feedback on this feature.

Based on 40 reviews
Team Collaboration85%

Based on 48 Prowly reviews. Gives visability and allows team members to communicate effectively and collaboratively.

Based on 48 reviews

Grammar

Tone Check

Evaulates emotional tone of words written.

Sentence Formatting

Ensures sentences are formatted properly.

Formatting

Citation Finder

Finds and formats citations for works mentioned.

Content

Idea Recommendation

Recommends ideas for topics based on the content written.

Content Generation

Generates sentences, paragraphs, or papers based on sample text or a topic.

Product Type

Standalone Application

Application is available as a standlone product.

Content Distribution

Distribution78%

As reported in 12 Prowly reviews. Press releases are distributed to multiple media outlets and online channels

Based on 12 reviews
Contact List75%

Tools for filtering a searchable database of relevant media contacts 12 reviewers of Prowly have provided feedback on this feature.

Based on 12 reviews
Social Sharing

Ability to share press releases via email and/or social media

Analytics78%

Measure and report on campaign results such as views and clicks This feature was mentioned in 12 Prowly reviews.

Based on 12 reviews

Content Creation

Press Release Creation79%

Tools for uploading, creating, and designing a press release 13 reviewers of Prowly have provided feedback on this feature.

Based on 13 reviews
Multimedia74%

Ability to embed videos, photos, or other rich media in a press release This feature was mentioned in 12 Prowly reviews.

Based on 12 reviews
Newsrooms77%

Allows for creation of a branded online newsroom 11 reviewers of Prowly have provided feedback on this feature.

Based on 11 reviews
SEO65%

As reported in 10 Prowly reviews. Press releases are optimized for SEO

Based on 10 reviews

Contact Management

Media Database

Provides a searchable database of potential PR leads and industry-relevant media contacts

Record Management

Allows users to manage, sort, filter, and update contact records

Relationship Management

Records and consolidates all conversations and interactions with PR contacts

Segmentation

Allows users to create and segment distribution lists to deliver PR content to the appropriate contacts

PR Management

Communications

Provides one or more channels for communicating with media influencers and stakeholders

Campaign Management

Allows users to create, manage, and distribute PR campaigns

Engagement Tracking

Measures and reports on contact engagement with PR content

PR Analytics

Provides reports on the effectiveness of PR campaigns

Workflow Automation

Lead Scoring

Automatically generates a score for each contact based on their previous engagement with PR content

Pitching

Provides email templates and/or tools for customizing PR pitches

Campaign Scheduling

Allows users to schedule PR campaigns to be distributed at a later date or time

Follow-ups

Automates reminders and follow-up communication to contacts who haven’t engaged with content

Media Channels

Broadcast Media

Monitors broadcast media such as television and radio news

Print Media

Monitors print media such as newspapers and magazines

Online Media

Monitors online media such as blogs, websites, and social media

Geographic Coverage

Local Media

Monitors media channels at the local level

National Media

Monitors media channels at the national level

International Media

Monitors international news coverage

Monitoring & Listening

Social Measurement

Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.

Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

Brand Monitoring

Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.

Keyword Tracking

Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.

Competitor Analysis

Allows users to monitor conversations about competitors and measure performance against them.

Data Management & Analysis

Sentiment Analysis

Determines whether mentions of your brand are positive, negative or neutral.

Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.

Alerts and Notifications

Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.

Advanced Data Filtering

Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.

Management

Content Management

Organize and manage digital assets.

Customization

Creates a themed newsroom that aligns with a brand's image.

White Label

Offers a white labeling service to customize platform branding.

Media Kits

Explains the key information about a business readily packaged for media teams to reference.

Contact Management

Organize and manage contact lists.

Distribution & Reporting

Omnichannel Distribution

Allows content to be directly shared to multiple social platforms.

Analytics

Reports on key content and visitor metrics.

Publication

Publish press releases and newstories

Scheduling Tools

Automates the release of scheduled content.

Media Monitoring

Provides features to track mentions, tag and sort digital events.

Generative AI

AI Text Generation

Allows users to generate text based on a text prompt.

AI Text Summarization

Condenses long documents or text into a brief summary.

AI Text Generation

Allows users to generate text based on a text prompt.

AI Text Summarization

Condenses long documents or text into a brief summary.

AI Text Generation

Allows users to generate text based on a text prompt.

AI Text Summarization

Condenses long documents or text into a brief summary.

Rating Distribution

5
64 (62.7%)
4
28 (27.5%)
3
6 (5.9%)
2
0 (0.0%)
1
4 (3.9%)

Company Information

LocationBostonMassachusetts, USA
Founded2013
Employees91
4.2
★★★★☆
Based on 102 reviews
Nathan L.Head of GrowthSmall-Business(50 or fewer emp.)
January 19, 2024
★★★★☆

Solid Software that makes a splash

What do you like best about Prowly?

As a startup, the idea of going to a PR firm seemed daunting and expensive. With Prowly, we are able to easily draft press releases and communicate with a database of contacts. Standing up our newsroom was very easy!

What do you dislike about Prowly?

Could have m...

Read full review on G2 →
Sofia L.AdminSmall-Business(50 or fewer emp.)
July 20, 2023
★★★★☆

A Budget-Friendly PR Solution with Room for Improvement

What do you like best about Prowly?

As a user of Prowly, I found it to be a cost-effective PR tool that caters to businesses on a budget. The pricing and ease of use were the standout features that attracted me to this platform. However, there are areas for improvement that could elevate its perform...

Read full review on G2 →
Marta p.Small-Business(50 or fewer emp.)
January 18, 2024
★★★★★

Look like Made for my PR Newsroom

What do you like best about Prowly?

It's Come with fullfil Every PR Features. It's help me to distribute my PR without any Hassles on 159+ media outlets. Large database of Journalists, Media house and media outlets.

My professional Experience of Prowly to Create A Newsroom and Grab Journalist Data ...

Read full review on G2 →
Tonya M.Founder | Digital Reputation Specialist | Consultant | Podcast HostSmall-Business(50 or fewer emp.)
June 20, 2023
★★★★★

It's Prowly For Me

What do you like best about Prowly?

Prowly is user friendly and has great guidence for small business owners that may not be PR and Comms pros. The templates and guidence is unmatched.

What do you dislike about Prowly?

There is only 1 techie type thing that I have not quite figured out but they hav...

Read full review on G2 →
Andrew H.Public Relations Marketing LeadSmall-Business(50 or fewer emp.)
June 23, 2022
★★★★★

Prowly significantly reduced redundancy in my PR stack

What do you like best about Prowly?

Prowly's ease of use is unmatched. From prospecting, to campaign setup, to tracking analytics - Prowly makes it much easier for me to do my job. On top of that, Prowly solved a huge redundancy problem in my PR stack, taking me from navigating through many tools to...

Read full review on G2 →

Alternative Ai Writing Assistant tools

Explore other ai writing assistant tools similar to Prowly

FAQ

Here are some frequently asked questions about Prowly.

What is Prowly?

Prowly is a PR software that helps businesses manage their public relations activities.

Who can benefit from using Prowly?

Small to medium-sized businesses, PR professionals, and marketers can all benefit from Prowly.

Is Prowly easy to use?

Yes, Prowly is designed to be user-friendly, even for those with little experience in PR.

Can I track my PR campaigns with Prowly?

Yes, Prowly provides analytics and reporting features to help you track the success of your campaigns.

What types of press releases can I send through Prowly?

You can create and distribute any type of press release related to your business or organization.

Does Prowly offer customer support?

Yes, Prowly offers responsive customer support to assist users with any issues.

Can I create a newsroom with Prowly?

Yes, Prowly allows you to create a professional newsroom for your latest news and releases.

Is there a free trial available for Prowly?

Yes, Prowly offers a free trial for new users to explore its features before committing.